CHANEL Rouge Allure Velvet #37 L'Exubérante. The name itself evokes a sense of vibrant energy, a bold confidence, a captivating allure. And the lipstick itself? It lives up to the hype. This isn't your grandmother's matte lipstick. This is a revolutionary formula that redefines what's possible in the world of luxurious lip colour. It boasts a velvety soft texture, surpassing the dryness often associated with matte lipsticks, while delivering intense, deep colour and a luminous matte finish that’s both striking and sophisticated. This in-depth exploration will delve into every facet of this iconic shade, examining its texture, colour, application, longevity, and the overall experience of wearing this coveted Chanel creation.
ROUGE ALLURE VELVET Luminous Matte Lip Colour 37: A Revolution in Matte Technology
The ROUGE ALLURE VELVET line from CHANEL represents a significant leap forward in matte lipstick technology. For years, matte lipsticks were synonymous with dryness and discomfort. They often clung to dry patches, emphasized lip lines, and felt tight and uncomfortable throughout the day. CHANEL challenged this perception with their Rouge Allure Velvet range, pioneering a formula that manages to achieve a truly matte finish without sacrificing comfort or hydration. #37 L'Exubérante exemplifies this innovation perfectly.
The key to this remarkable texture lies in the innovative formulation. While the exact ingredients remain a closely guarded secret, it's clear that CHANEL has masterfully blended moisturizing agents with high-pigment colour to achieve the perfect balance. The result is a lipstick that glides on effortlessly, feeling as luxurious and hydrating as a satin lipstick, yet setting to a beautifully matte finish that lasts. This isn't a "drying matte"; it's a "comfortable matte," a game-changer for those who previously avoided matte formulas due to their perceived dryness.
Chanel Lipstick Rouge Allure Velvet 37 L'exuberante Pink Matte: Decoding the Shade
Describing the shade of #37 L'Exubérante as simply "pink matte" is a gross understatement. It's a complex and captivating pink, a shade that transcends simple categorization. It's a deep, rich pink with subtle undertones that shift depending on the light and the individual's lip tone. Some describe it as a berry-toned pink, others as a rose-pink with hints of mauve. This complexity is what makes it so versatile and universally flattering.
The "matte" aspect isn't a flat, chalky matte. Instead, it's a luminous matte, meaning it possesses a subtle sheen that prevents it from looking flat or lifeless. This luminosity enhances the colour, making it appear more vibrant and dimensional. The finish is never dull; it always retains a certain vibrancy and depth, even after several hours of wear. This luminous quality is a significant differentiator, setting it apart from other matte lipsticks that can appear somewhat drying or flat.
Chanel Rouge Allure Velvet 37 L'Exubérante: Application and Wear
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